The service will be a prominent part within the activities of this event. As initiative to reinforce the importance of the society safety and security, posters of Al Ameen have been spread throughout the racetrack lounge.

Flyers of Al Ameen have been also distributed via information desks in conjunction with stickers and posters installed on the walls opposite to the racetrack. Promotional leaflets about the service are accessible to the public in several places, most importantly the entrances and exits of the restaurants allocated in the ground level of the racetrack.

Al Ameen service is considered one of the most vital services which contribute in raising awareness on the safety and security of the society. Operators of this service are keen to provide information about the ways and methods of communicating with the service through major activities and events happening in Dubai. This service is fully supported by governmental institutes and entities, private sector, and individuals too.

Since it was launched in 1996, Dubai World Cup is deemed to be one of the most significant events in Dubai, as it attracts a huge number of audiences and those interested in horse racing as well as many prominent figures and celebrities. Therefore it necessitates the presence of the service to raise awareness between the audience in regards to the importance of safety and security.